Beer and BBQ Blog – OMG Lets BBQ!

This is starting to remind me  of the classic George Thorogood tune “One Bourbon, One Scotch, One Beer” Wanna tell you a story about the changing TV environment blues…. Network research chiefs are enamored with convergence measurement.  But they’re not going to get their wish even if they get their convergence measurement.  What they’re basically looking to

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Alan Wurtzel and Jack Wakshlag stump for convergence measures advertisers don’t care about