Taco bell has done it again. Taking the internet by storm by announcing they will be offering breakfast at many of their locations. They are a bit late to the game as McDonald’s, Burger King, every deli in the world and even Subway have all beaten them to the punch. Taco Bell needed a way to break into the market. After a bit of research into their approach, we realized that they’re willing to say and do almost anything to make “breakfast” and “Taco Bell” synonymous with each other. Below we outline some of their launch tactics.
1. Teased the world with a sausage, egg and cheese waffle taco picture.
2. Hilarious TV ad that poked fun of their competition.
3. The CEO told Canada it’ll get breakfast once they take Justin Beiber back during a Reddit AMA.
4. Sending SI Swimsuit smokebomb Chrissy Teigen a cellphone as part of their “secret mission” campaign.
— christine teigen (@chrissyteigen) March 23, 2014
Is their campaign going to work? We’ll know soon. After all, their sales in Colorado have increased 420% (heh)after the legalization of marijuana.