Download Advertising, Sales, and Marketing (Field Guides to Finding a by Ken Mondschein PDF

By Ken Mondschein

This beneficial new occupation advisor is helping readers determine very important talents or characteristics had to achieve advertisements, revenues and advertising and marketing. It additionally offers perception on the way to switch careers and lines interviews with execs within the box in addition to self-assessment exams to get them at the correct direction.

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Extra resources for Advertising, Sales, and Marketing (Field Guides to Finding a New Career)

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More than half of advertising sales representatives work in the information sector, mainly in media outlets such as television and radio that make their money from selling advertising space. An advertising sales representative’s most important attribute is his or her personality. After all, most contact with clients is person-to-person, whether on the phone or in a face-to-face meeting. Thus it is important to be friendly, charismatic, and outgoing, while always maintaining a professional demeanor.

If you want to know what the latest trends are in fashion or music, ask a twentysomething. Younger people are also seen as more adept with technology. The downside is that no one thinks of you as particularly responsible. Do not be in a rush. Build your résumé through a bridge job, always keeping your end goal in sight. This is also the perfect time to consider going back to school. If you are in your thirties or forties . . In many ways, mid-career changers are at the top of their game. Not only are you at a mature and 20 Advertising, Sales, and Marketing responsible stage of your life, but you know what consumers with the most disposable income want.

The online world does some things differently from the brick-and-mortar industries. For instance, rather than selling magazine pages or billboards, a Web site Essential Gear 25 sales representative might sell part of the space on its pages for a certain amount of time, a certain number of page views (that is, the number of times the ad is loaded), or choose to be paid on “click-throughs”—people who click on the ad to see what it is all about. While a good portion of online advertising sales are done through automated systems such as Google’s AdWords, there is still a high degree of human involvement in the process.

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