By Thomas Plummer
Health professional Thomas Plummer offers this necessary source at the artwork of promoting successfully within the health enterprise. The ebook bargains a finished and distinctive (yet easy-to-use and follow) exam of the method of marketing. Plummer explores such issues as how and why humans purchase, what's anticipated of you as a salesman, the rhythms and steps of the sale, following up on leads, and 6 belongings you can do now to extend your revenues. each one bankruptcy includes necessary counsel, and key issues are emphasised during the bankruptcy and at every one end. this massive layout publication is perfect for starting running shoes and execs, in addition to pro veterans trying to raise their health company profit
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Extra info for Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business
The goal is to keep the business simple. Farm out everything that gets in the way of production and keep the business totally focused on putting numbers up on the board every day. In the fitness industry, clubs make their money one day at a time and the focus should be on keeping the business on a set production track each day. Another mistake owners and managers make in their quest to build a superior production-based business is that they forget when they make the money. Most clubs have a prime time, and it is usually not between noon and 5 o’clock in the afternoon.
Key Points From This Chapter You are in a production-based business. Selling every day is what you do, and it is what you will always do in some form or another. Get rid of the things that prevent your business from being production-based. Have your key production people in the gym during prime production hours. No one ever made any money in the fitness business sitting behind a computer. 3 What Makes A Good Employee? Because every employee in your business is a vital part of the sales process, you can’t discuss sales without first having a discussion about what it takes to be a good employee.
A simpler way to explain this relationship between the sales team and the rest of the staff is that anyone not part of the sales team will now do everything they can to make sure those jerks in sales fail. “Make me look bad and I will get even” is not just a random thought in her head, but becomes part of her job because she will share those feelings with every other person on her level in the club. Building a culture means that everyone in the club, no matter the level or job, at some point has the same belief system at the same time.